Zohe Mustafa
About Zohe Mustafa
Zohe Mustafa is a marketing leader, AI practitioner, speaker and founder of Growth Hakka, with more than 25 years of experience across marketing, digital, growth and technology.
His work is guided by a simple principle: AI should remove work from marketing, not add another layer of work.
Zohe designs and builds AI-led marketing systems that combine generative AI, automation, agents and data to transform how teams research, create, distribute, measure and optimise marketing. His recent work includes automated content and research systems capable of operating across multiple brands, channels and content formats.
His career spans organisations including Nokia, Virgin, Royal Mail, eClerx and Accenture, alongside consulting, agency and fractional leadership roles.
As a speaker and educator, Zohe explores the practical intersection of AI and marketing, including AI agents, marketing automation, AI visibility, content systems and the shift from manual execution to orchestration. His focus is not AI experimentation for its own sake, but how organisations can use AI to do more marketing with dramatically less manual work.
What to Expect
Session formats available:
Practical insights into how AI can reduce repetitive and manual marketing work.
A systems-focused perspective on combining generative AI, automation, agents and data.
Real-world approaches to redesigning research, content and marketing workflows.
A clear view of the shift from manual execution to orchestration.
Actionable thinking for marketing leaders and teams moving beyond isolated AI experimentation.
Speaking Topics
Zohe Mustafa speaks with authority across the following areas:
- AI in Marketing: From Experimentation to Implementation
- AI Agents and Agentic Marketing Systems
- Marketing Automation and Intelligent Workflows
- Building AI-Led Content and Research Systems
- AI Visibility and the Future of Content
- From Manual Execution to Marketing Orchestration
- Generative AI, Data and the Modern Marketing Stack
- How AI Can Help Teams Do More Marketing with Less Manual Work
Credentials and Affiliations
Founder of Growth Hakka
25+ years of experience across marketing, digital, growth and technology
Experience across Nokia, Virgin, Royal Mail, eClerx and Accenture
Background spanning corporate leadership, consulting, agency and fractional leadership roles
AI practitioner, speaker and educator focused on practical AI applications in marketing
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