Simon Greenwood
About Simon Greenwood
For more than 40 years, Simon Greenwood has helped organisations understand how they work, improve performance and adapt to change.
His central argument is that the greatest challenge facing organisations is not adopting new technology, including artificial intelligence. It is understanding how they create value and how that must change as the world around them changes.
Drawing on extensive experience across the public and private sectors, Simon challenges conventional approaches to enterprise transformation, organisational design and the future of work.
His original work on The Adaptive Enterprise explores how organisations can move beyond periodic transformation programmes and develop the capability to adapt continuously.
He is also the author of 4:17 A.M., a business novel exploring these ideas through the experience of a newly appointed CEO who discovers that understanding her enterprise requires asking different questions.
Through practical examples, original thinking and engaging stories, Simon helps leaders see their organisations differently and reconsider what it takes to create sustainable customer value.
What to Expect
Session formats available:
Executive-level perspectives on how organisations can continuously adapt in an AI-driven environment.
Practical frameworks connecting leadership, organisational capability, technology, workforce strategy and customer value.
Real-world perspectives on enterprise transformation, organisational design and strategic workforce planning.
Engaging business stories and original thinking designed to challenge established approaches to transformation.
Discussion focused on creating sustainable customer value amid continuous technological change.
Speaking Topics
Simon Greenwood speaks with authority across the following areas:
- The Adaptive Enterprise: Why Transformation Is No Longer Enough
- AI Is Not the Strategy: Rethinking How Enterprises Create Value
- Enterprise Debt: How Yesterday's Good Decisions Become Tomorrow's Constraints
- Enterprise Debt: How Yesterday's Good Decisions Become Tomorrow's Constraints
- 4:17 A.M.: One CEO, One Enterprise and a Different Way of Seeing
Credentials and Affiliations
Enterprise transformation leader with 40+ years of experience
Author of 4:17 A.M. Business Novel
Experience across public and private sectors
Advisor to senior leaders on enterprise transformation and organisational change
Expertise spanning AI, automation, process intelligence, workforce strategy and the future of work
Past Speaking Engagements
AI, Automation & Bots4Good, London, 2019
Soroco Illuminate, London, 2023
DigiGov Expo, London, 2025
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